The service industry is buzzing about a new way to create, sell and deliver repeatable service products. It’s called “service productization.” Many find productized services alluring because of the promise of bigger sales pipelines, rapid deal closure, faster client time-to-value and improved project delivery quality. Based on our research, no other recent business topic has generated the same level of curiosity – and confusion.
This report is based on completed surveys from 102 Professional Service Organizations and contains 87 pages with 96 insightful charts and graphs.
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