Sales and Professional Services (PS) should be allies, yet too often, they work at cross-purposes, creating delays, strained client relationships, and margin erosion.
SPI’s new research reveals the real reason behind this friction: The Structural Divide, a design and incentive misalignment deeply embedded in how Sales and PS operate.
Based on over 25 hours of confidential interviews with 20+ global services and sales leaders, plus data from 400+ firms in SPI’s 2025 PS Maturity Benchmark™, this work uncovers why these tensions persist and, more importantly, how top performers turn them into a competitive edge.
In this concise 4-page summary, you’ll get a snapshot of:
✅ Why the divide exists and its true cost
✅ Lessons and strategies from high performers
✅ A blueprint to bridge the gap and unlock profitable growth
The full report goes even deeper, featuring 30+ original SPI diagrams and practical frameworks for leaders ready to turn structural friction into sustainable advantage
To Download the Full Report, it’s linked here.